TRADITIONAL TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND INNOVATION

Linear broadcasts have long been recognized as mainstream television models, relying on regularly timed shows via satellite. In contrast, on-demand streaming operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between broadcast stations and stream